Comment: Apple's Spring Loaded Event – The Good the Bad... And Almost No Ugly

Daily life changed for people across the globe thanks to the coronavirus pandemic. Which brands profited most from the pandemic has been shown by a "Brand Intimacy COVID" study. Apple's numbers are impressive and more than half of those surveyed can't imagine a life without the company.

Over the last few years, Jon Prosser has enriched the Apple rumor world with countless, often extremely precise leaks. No matter his sources, the information tends to be accurate. Now the infamous iPhone leaker has announced a new iPhone leak – and it's no other than the iPhone 14. Now, he claims to have seen new prototypes of the iPhone 14 and to have made renderings based on the prototypes.

The rumoured Apple September event has finally been confirmed with an official invitation from Apple. The next iPhone and the Apple Watch 7 are certain to make appearances. Hopefully, Cupertino will toss us a few extra treats as well.

A potential benchmark of the A15 chip coming in the iPhone 13 should give some insight into the upcoming device's graphical capabilities. The iPhone 13 is clearly more powerful than the iPhone 12 – however, there is a catch.

Exactly 5 years ago, it wasn't exactly foreseeable how important the event was, although Apple spoke of a "wireless future". The result was a new market – created by Apple, which would quickly become bigger than 2/3rds of all Fortune 500 companies.

It still remains to be seen whether or not or how quickly Apple can fix its most recent press blunder which arose as a result of the discussions concerning local device scanning. The EFF has praised Apple's most recent decision in the matter not to go ahead with its previous plans, whilst also hoisting some criticism against the company.

For almost an entire month now, Apple has planned to locally scan users' photo libraries for illegal child pornography. However, Cupertino has now made a U-turn and delayed the program's introduction indefinitely. Given the considerable opposition to the program, this doesn't come as a surprise.

For quite some time now, Apple has been busy developing a VR headset. According to a recent report, the chip design for such a device has been completed. However, the computerized headset won't work autonomously but only with an iPhone, iPad, or Mac.

Inspired by Apple, Google may be adding itself to the expanding list of companies interested in developing in-house processors instead of relying on standard solutions from companies such as AMD or Intel. Google was very impressed by Apple's recent achievements in the field, according to a recent report.

At a recent press conference, Apple revealed that the iPhone is close to being usable as a digital form of personal identification. It will even be possible to store a driver's licence on the smartphone via Apple Wallet. 8 states are now piloting the feature.

Apple's upcoming flagship smartwatch model is expected to rely on a new design, and according to current reports, this might cause delays. Likewise, implementation of some of the expected watch's new features may prove to be challenging.

Analysis specialist AppFigures has shown an abrupt decrease in interest in the Mac App Store amongst Mac users and this year's numbers show a strong decline.

The vast majority of Android users isn't interested in switching to iPhone. This year, however, the number of users staying faithful to Android is higher than normal. Discussions about local iCloud photo scanning contributed to the weaker numbers but weren't the sole cause.

In a new article, Bloomberg confirms recent reports that Apple would like to equip the iPhone with satellite communication capabilities – with specific limitations, however, as telephoning friends or family members via satellite is not the goal.

Thanks to multiple in-depth reports and replicas, it's been possible to produce several renderings of the next generation of the Apple Watch. The new renderings give a better picture of how the design journey will progress after the fall of 2021.

The reliably well-informed market analyst Ming-Chi Kuo has made a questionable prediction. According to Kuo, the iPhone 13 won't just operate via normal cellular connection but also via satellite communication.

In the current edition of his newsletter well-known, all things Apple leaker Mark Gurman discussed what's next for CEO Tim Cook. Accordingly, Cook would like to see the launch of a new product line before considering retirement.

Tim Cook has headed Apple for ten years now and has been rewarded considerably for his activities. However, most of his personal income doesn't come from his salary. It comes from remuneration, and Cook just got a big payout in the form of stocks.

A survey with 900 participants revealed interesting results. iPhone owners are likely to own other Apple devices, including even the Apple TV, HomePod, and the Mac in some cases.

The well-known leaker, Jon Prosser, reports that Apple has planned an important step for Face ID. An additional sensor, possibly even arriving in the iPhone 13, could allow the technology to accurately recognize faces wearing masks.

iPhone users are already familiar with high prices. However, the next generation could witness yet again another increase in price – thanks to the current situation on the chip market driving up prices.