Tuesday, Apr 19, 2022, 16:57 Hardware

"Apple Not A Chip Company" – Chip Mastermind Concerning Hardware Development From Home Office & More

Johny Srouji is one of Apple's most important managers. The designated chip expert is counted amongst one of the essential architects that has made Cupertino's powerful hardware possible in the first place. What began with Apple's A4 in 2010 has meanwhile evolved into one of the most powerful chips in the entire branch. Although Srouji was seen at Apple's events, where he spoke about the new M1 processors, he's rarely ever present for interviews. However, every once in a blue moon he makes an appearance, as just occurred in an interview with The Wall Street Journal. In the interview, Cupertino's "Senior Vice President Hardware Technologies" discussed how chips had to be developed from home office, amongst other things.

Remote Chip Development Via Camera System
According to Srouji, one can "plan everything" as detailed as possible, but it doesn't mean anything if they're unable to remain flexible and strong enough to account for changes in course. This wisdom was especially applicable in the age of COVID-19 and led to Srouji's entire department being placed under completely different development conditions than ever before. Delaying the development of Apple's Silicon processors was entirely out of the question – leading the company to have to develop new test procedures in a very short amount of time. To this end, Apple's laboratories and testing sites were equipped with a plethora of cameras that the developers could connect to – something that proved to be a rather daring experiment for the company given the secrecy and isolation of its products from the outside world.

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"Apple Still Not A Chip Company"
Srouji still continues not to consider Apple to be a "chip company" – after all, the company's goal is still to develop the best overall product and not simply a component thereof. Thus, it's primarily chips and software that are responsible for turning wishful thinking into reality. A quick look at the praise that Apple's received for its most recent chip developments reveals quite a bit of humility behind the statement. The team, which has grown from 45 to thousands of employees, enables not only impressive products but even outclasses companies solely concerned with chip development such as Intel.

Much More Than Simply Completing A Project
One of the department's biggest challenges is how much it has to handle at once. The task isn't simply to deliver what's already been developed, but also to develop more and more chips for an increasing number of products and to predict and adapt towards where the industry and chip technology are headed. While hundreds of products are currently being sent to customers every year, the department still has to keep its eyes on the future. The department isn't simply pursuing a task that is completed and then turned into another department at the company, instead it's a process that continues and changes day by day and year by year – a real tour de force according to Srouji.

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