Wednesday, Nov 17, 2021, 17:01 Apple services

Apple Wants Sport Broadcasting Rights – Develops SportKit

Sporting rights are extremely expensive for both broadcasters and streaming platforms, however, they also come with a big viewer base. Even two years ago there were concrete clues illustrating Apple's live TV ambitions when the company was "caught" in talks with the Pac-12 conference, a conference responsible for collegiate sporting activities in the western United States under the NCAA (National Collegiate Athletic Association). At the same time, there was also a rather suspicious personnel acquisition. The former head of Amazon Prime Sports swapped loyalties and started a new position at Apple. There were even rumors of ongoing negotiations with the NFL – Apple was attributed as being quite interested in broadcasting Sunday games. Several patent submissions originating from Cupertino also illustrated how Apple planned to integrate coverage of live sporting events into operating systems – for example, via widgets and notifications.

iOS Beta Provides Further Evidence
More evidence of live sports casting has been discovered in the iOS 15.2 beta – proving that the Cupertino is certainly far from abandoning its sports ambitions. It appears as if Apple is developing a means of providing interested users with information concerning sporting events. A "SportsKit" is in development, which will deliver users live information concerning sporting events. Although Siri can already answer questions about matches in different sports, the voice-assistant can't actively provide updates concerning matches similar to an old-school radio. As it looks at the moment, SportsKit appears to be a private framework, meaning that it's not intended for developers.

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Details Are Far & Few Between
There's really only one thing known about SportsKit – that it's integrated into the Apple TV app, Siri, and widgets. There aren't any other details available concerning the framework in the iOS 15.2 beta's findings. It's possible that Apple is establishing the framework as an optional subscription service for sports followers, in which case it likely won't be ready for the public until the spring of 2022. In the past, Apple has been known to use a March or April event to preview new services or updates.

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