Tuesday, Feb 02, 2021, 20:34 iOS: Hardware

Average iPhone Price Climbs To Unprecedented Highs – Considerably More Expensive Than Last Year

It doesn't just feel like the iPhone's gotten more expensive over the last 13 years, it actually has. To even think that anyone would ever consider purchasing a mobile phone for more than $1000 would have been out of the question 10 years ago – meanwhile, customers have grown accustomed to it, and in recent years, smartphones have become much more than simple telephones – not to mention the expensive camera systems the devices are often equipped with. According to a current study from Consumer Intelligent Research Partners, the average price of the iPhone has reached a record number. Customers now pay an average of $873 (USD) more than in the past for an Apple smartphone.

Almost 70 Dollars More Than In The Previous Year
One year earlier, it was only 809$ more and this change can be easily explained. As stated by multiple reports, the Pro model was more sought after than expected this year, to such an extent that Apple had to adjust production. Recently, Apple throttled the production of the iPhone 12 mini in order to let more models of the iPhone 12 Pro hit the shelves. The overrepresentation of the iPhone 12 Pro and iPhone 12 Pro Max, the 2 most expensive models of iPhone, naturally results in a sharp increase in average price. Given that Apple achieves most of its revenue from iPhone sales, a new record quarter is expected to have been met.

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Difference To The First iPhone In 2007
Compared to the first iPhone generation, the difference isn't quite as apparent as it might seem. In 2007, there was only one model, whereas the options now range from the iPhone SE all the way to the iPhone 12 Pro Max. The original iPhone was available for purchase with a contract at $499, the current iPhone SE – without a contract at $399. Adjusted for inflation, the price of the iPhone in 2007 was just under $750. Thus, yes, the prices of top model iPhones have seen massive increases, but there are now also cheaper, yet still attractive, models with current hardware available.

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