Thursday, Sep 09, 2021, 16:31 Events

Before The Event – iPad Availability Decreases & New Apple "Hashflag"

Whenever the availability of a product dips shortly before the start of an event, it's often a good indication that Apple plans to release a successor to the product come the day of the event. This has more often than not been the case with releases in the past. In such cases, Apple changes the delivery estimates of current devices so that they won't be delivered until after the event – meaning that if a new device is released, old devices that were ordered prior to the event won't be delivered until after the new generation has been released. This is exactly what just happened to the standard model iPad. The base iPad, for example, is now no longer available until 2 weeks after the upcoming "California Streaming" event – and the abrupt change in delivery prognosis affects all possible configurations of the base iPad and comes at the same time as rumors of a next-gen iPad are spreading.

Thus the change is not likely due to a sudden increase in demand and is in fact more than likely an indication that next to the iPhone 13 and Apple Watch Series 7, there will also be a 9th generation of the standard iPad taking the center stage at next Tuesday's event. Should there be a new iPad, it's expected to make the switch from an A12 to a more powerful A13 chip and not much also is expected to change.

Apple Has Another Event Hashflag
Apple's event preparations are in full swing, even on Twitter, where Apple now has another "hashflag" – meant to describe a customized hashtag. The combination of images and words are used by marketing campaigns and companies can pay Twitter to create their own "hashflags" for advertising purposes on the platform. Apple started using hashflags during the 2020 September event and has since then used them consistently.

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For the California Streaming event, Apple decided to use an Apple Logo with the same color as the logo in the event's invitation graphic. In comparison to normal hashtags, the hashflag is certainly more noticeable. It's not known how much Apple had to pay for the hashflag, however, price estimates are in the US$1 million or more range for the advertisement.

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