Thursday, Feb 25, 2021, 15:33 Mac: Software

Final Cut Pro: Apple's Video Editing Software To Become A Subscription Service?

Subscription-based application models have become popular with developers. For many customers, however, they're met with mixed opinions. Subscription-based software is updated as long as the user pays the monthly fee – but it becomes unusable once the subscription is ended. In comparison to a 1-time purchase, the price of using the software ends up being greater when used long-term. This is of special importance to professionals who need to use more than 1 kind of subscription-based service.

Final Cut Pro Currently Available For Normal Purchase
Apple does sell subscriptions but not for entire applications. Subscriptions are only for services such as Apple Music, Apple TV+, and the new Fitness+. Paid software from Apple is available for a 1-time fee. Single licenses of Final Cut Pro and Logic Pro cost US$299 and US$199 respectively and do not expire. For 10 years now, owners of the software have also received updates included in the original price.







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New Trademark Classification
There's some indication now that Apple would like to switch Final Cut Pro to a subscription-based application model, or is at the very least seriously considering doing so. Specifically, Cupertino is trying to expand the trademark's registered classification. Apple recently submitted an application with European Union Intellectual Property Office to have Final Cut Pro protected by Nice Classification 42 "Product as a Service" category. Up until now, Final Cut Pro occupied only the classification 9 trademark category that covers computer software in general.

Trademark Protected For Subscription Model
Although the EUIPO is checking the application, it's only a matter of time before the trademark expansion is accepted. Once approved, Apple will be able to offer Final Cut Pro for subscription under the same protected trademark. However, when Apple plans to start offering the software for a monthly or yearly price is as of yet unknown. From a legal point of view, it's likely to occur within the next 5 years, as 3rd parties can remove protection for trademarks that have gone unused for over 5 years.

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