Monday, Sep 06, 2021, 10:44 Hardware

Impressed By Apple – Google Begins Work On Its Own Notebook Chips

Chromebooks aren't encountered very often in the everyday world of computers. However, the affordable, compact notebook/tablet hybrids are exceptionally successful in the education branch. With the Chromebook, Google was able to dethrone Apple's position in the US-American education sector and where Apple was once number 1, that podium is now occupied by notebooks running ChromeOS. In 2020, sales of devices running ChromeOS increased by 86% – and TrendForce predicts an increase of 46% for 2021. Thus far, the Chromebook market has consisted of a colorful mix of notebooks from Google, Samsung, Lenovo, Dell, HP, or Acer – all of which rely on different hardware. This means that Chromebooks sometimes come with Intel processors for ultra-mobile devices, or sometimes AMD processors.

Google Impressed By Apple
According to Google itself, it may be time for the Chromebook to enter a new era. The company is very impressed with Apple's accomplishments and progress in the chip market – not only in terms of Apple's A-chips for iPhone but also the M1 chips in the new Macs. According to a report from NikkeiAsia, Google would like to follow a similar route. By 2023, the first Google-produced ARM processor should be found in Chromebooks.

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Distinguishing Chromebooks From The Competition
Whether or not Google plans to only release its chips for its own tablets/notebooks remains unknown. However, it's theoretically possible that the company might provide other companies with the chips as well. Depending upon their performance and energy efficiency, future ChromeOS devices could set the themselves apart from the competition with new Google-produced chips. Google has been hard at work on its own smartphone chips for quite a while now and the Pixel 6 and 6 Pro will pilot the first set's launch.

Still No Word From Google
Google hasn't revealed any further plans regarding its upcoming "Tensor chips" for smartphones. According to suppliers, Google has spoken about "enormous growth" being possible once the company is able to offer the complete product from one hand. This principle is already well-known from Apple, where the harmony of hardware and software is often pointed to as one of the driving success factors for the iPhone. Should it be Google's goal (as would be presumed given the information shared during talks with supplier) to "vertically" integrate similarly to Apple and take over chip development for future Chromebooks, then it's likely that future "Chrome chips" will only be available on Google devices.

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