Monday, Oct 18, 2021, 15:19 Hardware

Intel Hopes To Win Apple Over With Better Chips – Attacks Apple All Over Again

Cupertino could be showing off some new MacBooks (with considerably more RAM) as well as the highly anticipated follow-up to the M1 – the M1X for high-end Mac computer systems. Bloomberg journalist Mark Gurman has mentioned the possibility that even up to 64 GB of RAM might be supported. Given the media's intense focus on the event, it's not surprising that some of Apple's competition might try to steal a bit of the spotlight. Intel, a company that has hoisted its own share of fire against Apple in recent months, has just brought up the most famous name in Cupertino not once but twice. The first time in an interview with Intel CEO Pat Gelsinger and the second time in another one of Intel's "Go PC" marketing campaigns.

Intel Pays Respects To Apple's ARM Accomplishments – Announces Intention To Outdo Them
Video streaming service HBO Max in combination Axios offers an interesting format consisting mostly of interviews with chosen representatives of various fields such as technology, media, politics, and economics. One such recent guest was Intel CEO Pat Gelsinger in the platform's most recent episode with journalist Ina Fried. In response to whether or not he could envision a future of Macs with Intel chips, Gelsinger responded by praising Apple as having done "quite a good job" with its first in-house chip and stating that from Intel's side it's certainly not out of the question. He also reiterated intentions to win Apple over again with more powerful chips over the years. In the meantime, the Intel CEO is simply focused on offering "better products" than Apple, meaning "a more open and dynamic ecosystem" than the one offered by Apple.



Intel Continues To Take Shots At Apple In Current "Go PC" Marketing Campaign
A new twitter thread entry into Intel's "Go PC" marketing campaign has also garnered some attention recently.

Asking for "confessions" from former Mac users, the company questions those in its audience who have made the switch from PC to Mac as to the main reasons why. Interestingly enough, Intel itself actually provided the first responses to its own question, one of which: the ability to configure, upgrade, or alter the hardware to one's own preferences. Many twitter users found the marketing to be a bit aggressive and commented accordingly. Some even went so far as to call it embarrassing, which would be nothing new considering some of Intel's most serious recent marketing blunders.

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