Thursday, Feb 04, 2021, 21:30 Hardware

Kuo: Apple Car Based On Hyundai Platform – Cooperation From GM And PSA Sought
Thus far, it's still not sure whether or not we'll ever get to see an "Apple Car" on the street, but reports about Project Titan (the name of Apple's "car project") are becoming more and more concrete. In the last few weeks, there were several reports stating that Apple wanted to let Kia oversee the production of the car in Georgia. Now, market expert Ming Chi-Kuo has spoken again, stating that Apple is may also be seeking even further partnerships, in order to rely upon the expertise of established manufacturers. General Motors and the PSA Group were mentioned specifically.

Hyundai's E-GMP Platform
According to Kuo, the Apple Car will be based on Hyundai's "E-GMP platform", which would encompass the entire, battery system, up to 2 motors, suspension, charging system, and other components. Hyundai plans to integrate the E-GMP platform into numerous upcoming cars, some of which should appear this year. To what extent Apple plans to rely upon the platform, as opposed to integrating some of their own components, is currently unknown. This could be possible in the case of the "next level" battery technology that Reuters reported on Apple developing. Given the current technical data and the unsureness as to whether or not Apple plans to use some of its own tech (which we still don't have specs for), there's still no data concerning acceleration, driving range, or charging time.


Hyundai's E-GMP Platform


The Goal: Maximally Decreasing Production Time
Cooperation with Hyundai means that Apple wouldn't have to manufacture all car components single-handedly, significantly reducing production time. Apple would like to focus as much effort as possible on the software and hardware for the self-driving car, as well as the interior/outer design, innovative services, and the car's integration with the Apple ecosystem. On the other hand, the car's platform should come from well-known manufacturers with more experience in vehicle construction and production.







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Luxury Market – As Well As Cooperation With GM And PSA
Unsurprisingly, the Apple Car (if released) won't target customers of the average market, and Apple doesn't plan to release a model accessible to the mass market in terms of price. The Apple Car will be a "very high-end" car "significantly more expensive than normal electric cars" directed towards the luxury market. Should the 1st generation of the Apple car turns out to be a success, then it's rumored that Apple would like to cooperate with GM and PSA to reach regional markets. Surprisingly, Apple doesn't seem to be considering its long-term manufacturing partner, Foxconn (that also has a branch for vehicle construction), to be an option.