Tuesday, Oct 12, 2021, 19:56 iOS: Hardware

More Reports About The iPhone SE 3

Sales data for the first iPhone SE indicate that the product has a rather small target group and, as opposed to the mainstream iPhone, is more of a niche product. After initially very successful sales numbers and many delivery delays, only for the product's sales to later sink considerably. The iPhone SE 2, available since March 2020, observed a considerable increase in sales. Market studies revealed that Apple's advertising of the product as an essentially current iPhone with "the fastest chip" but slightly older housing and fewer bells and whistles was successful in attracting owners of older iPhones. Another important aspect to consider is that there's little internal competition for an affordably priced smartphone within Apple's own generally expensive iPhone lineup.

iPhone SE3: A15 & 5G
Given the last generation's success, market analysts consider a follow-up generation to be a given. Over the last few months, there have been multiple reports circulating concerning a third-generation potentially arriving in the spring of 2022. Now, the Japanese publication "Macotakara" has revealed more information and claims that the next-gen iPhone SE will even carry Apple's new A15 smartphone chip used in the iPhone 13 – up until now, it was believed that an A14 would be used instead of the A15. The iPhone SE 3 will keep the same 4.7" display dimensions and still rely on the same design as the iPhone 8. 5G capability is more than certain, although the iPhone SE 3 will be considered more of a "budget 5G smartphone" and will actually be one of the least expensive 5G smartphones on the market – contrary to stereotypes about Apple and pricing. Production should start by the end of December, with sales beginning in February or March.

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Tried & Tested Housing
Macotakara reiterates that Apple will continue to rely on the same exterior design as past models. Thus, the iPhone SE 3 will keep its 4.7" display and iPhone 8 design. There is no new information concerning another variant of the iPhone SE. Ming-Chi Kuo had previously indicated the possibility that Apple might release an iPhone SE Plus with a larger display that could be a useful expansion to the iPhone SE's lineup. However, such a model could potentially endanger the sales of Apple's more expensive iPhone models, leading to more competition and potentially lower profit margins – as customers could flock to a cheaper iPhone SE Plus that contained most of the features of more expensive iPhone models with less of the "flash". However, should Apple indeed discontinue the iPhone mini come the iPhone 14, there would be more room for a lower-priced iPhone at the lower end of Apple's pricing spectrum.

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