Thursday, Jun 09, 2022, 16:28 Economy

New Desktop Chips – "We'll Even Beat The M2" Says Confident Qualcomm CEO

The chip world was turned upside-down long before Apple entered the market with its own in-house chips. The confusion actually began in the smartphone era, when Intel found itself unable to satisfy companies as a manufacturer of smartphone chips – forcing these companies to develop or seek out other possibilities. Eventually, the entire smartphone market settled on various ARM-based chips – an occurrence slowly beginning to take place in the computer market as well. By the end of 2021, Qualcomm announced that it would be following Apple's lead and planned to develop chips in a similar fashion to Apple for integration in desktop computers and notebooks. Qualcomm's approach is similar to Apple's in more than simply ambition – there's also an interesting personnel parallel, with three former chip experts from Apple (Gerard Williams III, Manu Gulati, and John Bruno) backing the project.

Qualcomm's Chip Intentions Known For Some Time
A few months back, Qualcomm's CEO already singled out the M1 as the "product to beat", although that goal has now changed to developing the fastest chips on the entire market as per Christian Amon in an interview with CNET. Apple is apparently to thank for the fresh breath of life in the ARM market, including in the field of software development. In the meantime, even Microsoft has jumped on the bandwagon, potentially making Qualcomm's task all the more difficult. For its own, in-house Nuvia chips, the goal is to produce a chip even faster than the M2 and to even outclass Apple in the desktop sector.



More Competition & Qualcomm Still Needs Time
All things considered, there's still a slight caveat – even if Qualcomm does manage to produce a chip faster than the M2, the M2 is arriving on the market in July 2022. Qualcomm's first ARM-based PCs won't likely even be released until the end of 2023, at which point Apple would just be finishing up the M3 – an even faster chip than the M2, and there would already be multiple, even more powerful variations of the M2 released at this point. The news of Qualcomm's intentions is not new. We reported on this topic last year, and despite the bombastic statements, it was apparent that Qualcomm's CEO wasn't entirely convinced of them himself at that time. Meanwhile, there have been no obvious changes on the market or to the situation to warrant any major reconsideration of the situation since then. No matter how the situation develops and whether or not Qualcomm achieves its ambitions as described, there's now more competition on the market (which can only be good for customers) and even more pressure on Intel to whip its ship into order or face the consequences. It's also unlikely that the majority of PCs will change from x86-based to ARM-based systems within the next few years – unless Qualcomm comes up with some major surprise, although the x86 portion market is likely to lose even more of its share to the ARM side come release of Qualcomm's Nuvia chips.

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